From strong together to Stork together
One Stork. That’s one of the slogans with which Stork Technical Services is presenting itself to the outside world. To underline this slogan, Stork intends to rebrand all its subsidiaries into real Stork companies. Starting with Stork Reda Industry Services GmbH.
In the past few years Stork has acquired a number of companies for growth and to expand its activities. Those companies are now in many cases already Stork subsidiaries, but they have up to now not been visible enough as part of that one, strong Stork group.
By rebranding those companies under the Stork banner, we can grow together into a single large company. But that goes a lot further than just a new name on the wall of the building, putting new signs onto the service vans or giving everybody a Stork e-mail address.
To ensure that the transition from Stork Reda to Stork Technical Services was communicated at the same time to all target groups, it was decided to hold a marketing event. That gave us the chance to show our employees and our external partners the direction we are taking.